Let’s assume you own a business that is actually performing OK in this economy. Perhaps you may not be meeting your targeted stretch goals, but still moving along well with decent profitability.
So, what do you do with respect to investing in growth activities? Are you willing to invest in people who can continue to increase revenues, increase productivity, or who can reduce your workload so you can stay focused on high impact activities? It may be risky to hire key talent in the turbulent time, but what are the risks if you sit on the sidelines?
Warren Buffet has said with respect to financial investments, “Be fearful with others are greedy, and be greedy with others are fearful.” http://www.nytimes.com/2008/10/17/opinion/17buffett.html?_r=1&oref=slogin