In defiance of common thought, the level of skills required for a given position does not define “A” from “B” players. Entry-level does necessarily mean “B” player. Lack of a business degree does not necessarily mean “B” player. Lack of specific industry experience does not necessarily mean “B” player. Define positions based on what works now for the business and use this as the basis of “A” performance. Small businesses may not be able to afford top talent, but that is only if your definition of top talent is not accurate for their business. Refine top talent by identifying top performance expectations based on the parameters that the business owner establishes.