Dump Job Descriptions for Job Marketing Profiles

If you want to attract top talent, you need to think like a marketing guru. Use descriptive words to paint an attractive picture of your company and the work that the person will actually do. Create Job Marketing Profiles that are written from a candidate perspective. Here are four essential elements of a Job Marketing Profile that will improve the effectiveness of your job postings.

• What will they do?
• What will they learn?
• Who will they work with?
• What will they earn?