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If you want to attract top talent, you need to think like a marketing guru. Use descriptive words to paint an attractive picture of your company and the work that the person will actually do. Create Job Marketing Profiles that are written from a candidate perspective. Here are four essential elements of a Job Marketing Profile that will improve the effectiveness of your job postings.
- What will they do?
- What will they learn?
- Who will they work with?
- What will they earn?