Offer Letters as a Marketing Tool!April 15, 2009
Background ChecksApril 15, 2009
Small business owners struggle every day with hiring good people. As a hiring professional and owner of my HR consulting firm, I am often asked to help companies hire better. But WHY do business owners struggle with attracting talent? Why do they think it is so difficult? It seems so easy to me . . . I am a hiring expert! Yet, when I take off my hiring hat, and put on my business owner hat, the world changes. Even I as a hiring expert, struggle when I hire for my own company. Why? I am too emotionally involved in my business to be non-emotional in hiring staff for my own firm. I believe many small business owners, like I, struggle with objectivity when it comes to hiring. As a business owner, have you every asked your spouse for business advice? My guess your spouse might respond with a answer that is best for them which may not be best for the company. Same with hiring. A business owner might hire with “what is best for me” rather than “what is best for the company.”
Today I attended the “Indiana Entrepreneurship & Innovation Day” at the Indiana Convention Center. I had the opportunity to share ideas with business owners, embrace entrepreneurship, and discuss hiring practices with several colleagues. Upon reflection, I realize that I am in a unique position to share what I’ve learned over the years from consulting with over 200 business owners. Hiring is difficult for small business owners. I think I know why and I intend to share some of these ideas in my blog over time. Yet, I would love to hear your ideas. Why do you think it is difficult for small business owners to hire?