Marketing a job opportunity is similar to marketing a product or service. Your marketing message may be as important as the features and benefits of the related product, service, or job opportunity. If you are posting compliance based job descriptions, your marketing strategy is immediately off track. Job descriptions are boring, and no one wants a job that sounds boring.
Marketing a job opening is all about how you make the prospective candidate feel when he/she reads your job posting. Can he envision himself doing the job? Does she feel like she would enjoy working with the team? Here are 4 steps in developing an effective Job Marketing Profile (JMP).
Use these 4 steps as a guide when starting your next search. Once you have an effective Job Marketing Profile, you are now ready to push your message out to job boards and your personal network.