Offer Letters as a Marketing Tool!

Small businesses often choose verbal offers over written offers.  Understandable as most owners are running fast and furiously, so verbal offers consume less time.  Yet, are you missing out on an opportunity to solidify your employment relationship with your new hire?  The offer letter can be used to remind the candidate why they chose to accept the job.  Creates a sense of loyalty and appreciation by expressing how they will contribute to the company and how the company will benefit them.  Other than essentials like title, salary, and benefits, what other information have you included in offers letters to enhance the employer/employee relationship?