Hiring “A” Players

Seth Godin, author of The Dip, recently wrote a blog post entitled, “The 90/10 rule of marketing a job.”  He writes, “It only takes 10% as much effort to hire someone in the bottom 90% of the class.  And it takes the other 90% to find and cajole and retain the top 10%.”  He asks why companies looking for the top 10% don’t invest the resources necessary to attract and develop them.

What holds you back from hiring A Players?