In discovery conversations, top sales performers ask their prospects an average of how many questions?
Answer: (D) 39
Top sales performers ask their prospects an average of 32 questions, while the rest of the team ask only 23. Thus, top performers ask 39% more questions than the rest of the pack. In the reverse, top performers receive 21 questions from prospects, while the rest of the team receives only 15. (Source: Sales Insights Lab)
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