Do prospects prefer to communicate with sales rep by phone or email?
Answer: – B
Eight in 10 prospects prefer communicating with reps over email, which matches up with the percentage of reps (78%) who prefer email.
50% of “ready to buy” prospects like speaking over phone, compared to 70% of reps. And that percentage increases the higher up the ladder. If you’re working with a VP or member of the C-suite, try giving them a call.
Prospects are also open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%). (Source: Hubspot/The RAIN Group Center for Sales Research)
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