What is the preferred way for buyers to communicate with sales reps?
Answer: – C
Eight in 10 prospects prefer talking to reps over email, which matches up with the percentage of reps (78%) who prefer it.
Half of buyers like speaking over phone, compared to 70% of reps. And that percentage increases the higher up the ladder you go; if you’re working with a VP or member of the C-suite, try giving them a call.
Prospects are also open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%). (Source: Hubspot/The RAIN Group Center for Sales Research)
If hiring sales reps with effective communication skills is important to you, please give us a call at 317-578-1310. Or, email Ann Clifford at clifford@safarisolutions.com
