What percentage of our nation’s 22 million sales reps miss their quota?

Answer:  –  C (45%)

According to the “CSO Insights 2015 Sales Compensation and Performance Management Study,” 45% of sales professionals do not produce enough sales revenue to meet quota. And the number one reason why salespeople miss their quota is the failure to sell value. Selling value means that sales reps lead discussions that discover the prospects’ issues (pain) instead of selling features and benefits.

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