What is the typical B2B sales cycle for new customers?
Answer: – C (4 Months)
The typical sales cycle for new customers is at least 4 months. Three-quarters (74.6%) of respondents indicated that B2B sales to new customers take at least 4 months to close. And, almost half (46.4%) said their sales cycle took 7 months or more. (Survey conducted by CSO Insights, a division of Miller Heiman Group.)
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