#1 Way to Avoid Bad Sales Hires
October 30, 20255 Fatal Recruiting Mistakes
October 30, 2025If talent is needed to grow a business, there are two basic strategies to accomplish this goal . . . Buy or Build. These strategies apply to sales, project managers and even new management roles. The strategy a company chooses depends on many factors. Let’s first explain the two strategies.
BUY Talent: Buying talent is a plug and play approach where a company acquires experienced talent from outside the organization. It generally entails recruiting an individual who can step in immediately and deliver results. Prior demonstrated experience, industry experience and/or product knowledge are key criteria in buying talent. Yet, buying talent comes with a price tag that many smaller companies are not able to financially afford.
BUILD Talent: Building talent is a common approach that entails training and developing current team members or hiring junior candidates who can learn and grow into the job. This strategy is generally used when there is ample time to train and/or when compensation budgets are limited. Building talent is most effective when a company offers career growth potential. Managerial time to support the growth is generally needed.
Both strategies, Buy and Build, are an investment in people. Buying talent may provide a quicker return on the investment while building talent is a longer-term investment. The position, industry, compensation, timing, and other factors may influence which strategy is best. A combination of both strategies may be the winning ticket to an effective team expansion.
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