Do prospects prefer to communicate with sales reps by phone or email?
Answer: – B
Eight in 10 prospects prefer communicating with reps over email, which matches up with the percentage of reps (78%) who prefer email.
50% of “ready to buy” prospects like speaking over phone, compared to 70% of reps. And that percentage increases the higher up the ladder. If you’re working with a VP or member of the C-suite, try giving them a call.
Prospects are also open to communicating with sellers at industry events (34%), via LinkedIn (21%), text (21%), voicemail (21%) and social media (18%).(Source: Hubspot/The RAIN Group Center for Sales Research).
If hiring sales reps with effective prospecting skills is important to you, give us a call at 317-578-1310 for a complimentary consultation. Or, email clifford@safarisolutions.com
