Employer Brand: What do you do if you are not Google

Ok, so you are not Google.  Not surprising that many owner-managed companies do not have a recognizable company name.  And, sometimes even the product or service is unknown to the masses. So, why would a candidate want to work for your company?  The honest truth is they probably don’t, unless you offer at least two of the following key advantages.

• Great Team!
• Great Mentoring & Leadership!
• Great Career Advancement Opportunities!
• Great Opportunity to Learn a New Skill!